Iconic Hearts approached Premiersoft in order to expand its team, allocating 9 specialists to its project. The Send It app, developed by Premiersoft, once launched on the App Store and Google Play stores, had hundreds of thousands of downloads and engaged users.
The project presented complex technical challenges, including translation API integration, Artificial Intelligence, augmented reality gaming, user experience (UX) enhancement, and data analytics. Furthermore, the fast pace of a startup required our team to have a great ability to adapt, manage reactive processes and analyze trends in real time.
At its launch, the application had 1 million downloads, reaching the position of 13th most downloaded application in the App Store.
Complex technical challenges
Artificial intelligence, augmented reality games, improving user experience (UX), data analysis and constant adaptation to internet-reactive processes are some of the technical challenges of this project.