Digitizing the sales rep journey with a Super App.

Fruki launched a strategic project to digitize the sales rep journey through a native mobile application, centralizing processes and raising the level of professionalism in its relationships with customers. More than operational efficiency, the goal was clear: to give sales reps agility so that this speed would be directly reflected in the Fruki customer experience.

From the start, the project was designed as a scalable foundation, able to evolve to serve other personas in the business without compromising future architecture or technology decisions.

Fruki's sales operation relied on decentralized services and processes with little digitization, which made the sales rep journey fragmented and less efficient.

This scenario was especially critical because sales reps are Fruki's main point of contact with its customers. The initiative was part of a broader strategy aimed at reducing approximately 50% of the pain points mapped in this journey. This brought urgency to the project and raised the level of responsibility for the decisions being made.

In addition, there was a significant technical challenge. The product needed to be built on a solid foundation, able to evolve and scale to other personas. Any poor choice at this stage could create limitations that would be hard to fix in the future.

The solution

Premiersoft acted as Fruki's strategic partner from the beginning of the project, supporting both execution and the fundamental technical decisions needed to ensure the solution's sustainability.

The delivery was structured around three main fronts:

• Development of a native mobile app focused on the sales rep persona, centralizing the entire sales journey.

• Creation of a modular environment based on the Super App concept, allowing different personas to be served independently.

• Definition of an architecture and technologies prepared to support the product's continuous evolution.

The work was carried out with an organized and objective methodology, ensuring alignment between teams without compromising agility or smooth execution.